- Elon Musk announces long-form videos from X on smart TVs.
- X, under Musk's ownership since 2022, evolving into a super app.
- Aim to compete with YouTube, X emphasizes becoming a "video-first platform".
X, which Musk acquired in 2022, has been undergoing significant transformations, with the introduction of video and audio calling features in October of the previous year. Musk has expressed his vision of turning X into a super app, offering a range of services from messaging to peer-to-peer payments.
Responding to a user's post on X, Musk confirmed the upcoming availability of long-form videos on smart TVs, stating, "Coming soon." According to Fortune's report, the app's interface may resemble the TV app provided by Google's YouTube, with Musk seemingly determined to compete with the popular video-sharing platform.
While X has faced challenges in retaining advertisers due to various controversies, the platform has been actively working to establish itself as a "video-first platform." Collaborations with notable figures like former Fox commentator Tucker Carlson have been part of X's strategy to enhance its content offerings.
Despite X's initial struggles, Musk seems focused on expanding the platform's reach and capabilities. Last month, X announced plans to allow advertisers to run video ads alongside specific content creators, further emphasizing its commitment to becoming a prominent player in the online video space.
As X ventures into providing long-form videos on smart TVs, Musk aims to leverage the growing demand for diverse content consumption options, positioning X as a formidable contender in the evolving digital entertainment landscape.
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