According to a company spokesperson, the layoffs primarily affect teams in the service and customer experience divisions, reflecting ongoing internal restructuring as Rivian attempts to streamline operations. The company had approximately 15,232 employees across North America and Europe at the end of last year.
In a statement, Rivian said it has “restructured a handful of teams” as part of its broader strategy to scale the business more efficiently and strengthen its financial position in an increasingly competitive EV market.
The move comes shortly after Rivian began deliveries of its R2 SUV, a highly anticipated model positioned as a critical turning point for the company. The vehicle is central to Rivian’s ambition of shifting from a niche luxury EV producer to a mainstream automotive competitor capable of challenging established players like Tesla.
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Despite these expansion efforts, Rivian remains under significant financial strain. The company reported a $3.6 billion net loss last year, and continues to struggle with high production costs, losing roughly $6,000 per vehicle in the first quarter of this year.
The broader electric vehicle industry is also facing mounting pressure amid weakening incentives and policy shifts, including the removal of the $7,500 federal EV tax credit under the Trump administration, which has dampened demand across the sector.
This is not the company’s first workforce reduction. In October, Rivian cut more than 600 jobs, or about 4.5% of its workforce, as part of a wider restructuring across marketing, sales, and operations aimed at tightening costs and improving efficiency.
